JTF Group Ltd
About JTF Group Ltd
JTF Wholesale was prominent wholesale business with a long-standing presence in the market, offering a wide range of products across various categories, including home décor, and more. In 2021, the company faced financial difficulties and went into administration. Despite these challenges, JTF Wholesale was known for providing significant value to its customers through its extensive wholesale offerings.
In a significant move to expand and diversify its portfolio, Khan Group, under the leadership of CEO Ash Khan, acquired the JTF Wholesale brand and its intellectual property in March 2024. This acquisition is part of Khan Group’s long-term strategy to strengthen its market presence and tap into new business areas.
The relaunch will focus on expanding the range of offerings, with a renewed emphasis on home essentials and home décor. In addition, Khan Group will integrate digital innovations to enhance customer engagement, making the shopping experience smoother and more interactive. This transformation aims to restore JTF Wholesale’s presence in the direct-to-consumer wholesale market, not only catering to its existing loyal customer base but also drawing in new customers by offering improved services and an enhanced product line.
This strategic revival marks a new chapter for JTF Wholesale, as Khan Group aims to modernise the brand and ensure its continued success in a competitive marketplace.